The availability of low-cost cigarettes undermines tobacco control’s most effective measure to reduce smoking prevalence: keeping cigarette prices high by raising tobacco taxes.1 The discount
cigarette market share has grown considerably since 2003,2 with discount cigarettes selling for $10-$15 less per carton than premium brands. Contraband cigarettes – cigarettes sold illegally – are
even cheaper than discounts.3 There is an urgent need to understand who is smoking these reduced-price cigarettes. We compiled baseline data from the Ontario Tobacco Survey, a population-based
telephone survey of Ontario adults.
Date: January 2011
Type of Publication: Journal Article