Tobacco Endgame Simulation Modelling

This special report presents the findings from simulation models that assessed the impact of five potential Tobacco Endgame interventions aimed at reaching the target smoking prevalence goal of less than 5% by 2035. The interventions included: plain packaging, free cessation services, decreasing tobacco availability, increasing tobacco taxes and increasing the minimum age to purchase to 21 years. Notably, none of the Tobacco Endgame interventions (either independently or combined) projected a smoking prevalence that was less than 5% by 2035. There is a need to adopt additional transformative measures to achieve the goal in 2035.