Abstract Introduction: Phillip Morris International (PMI) is pushing hard to promote IQOS heat-not-burn cigarettes in Ontario, Canada. Canada regulates IQOS as a tobacco product so that the robust tobacco marketing ban creates challenges to its promo

Letter The results provided by Stephens [1] may suggest to readers that since the concentrations of carcinogens are lower in vapourised nicotine products (VNPs), the risks of cancer are smaller compared to conventional cigarettes. The article uses th

This Project Newsletter summarizes current activities underway for the Research on E-cigarettes and Waterpipe (RECIG-WP) study. We report key findings from our Point-of-Sale study, awareness of heat-not-burn products among recent smokers in Ontario,

Philip Morris International says that it will be marketing a new product called iQOS in Ontario. iQOS uses a special device to heat the tobacco to release an aerosol vapour that is inhaled by the smoker. The industry has argued that this type of devi