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Marketing IQOS in a Dark Market

May 07, 2018
by newadmin
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Abstract Introduction: Phillip Morris International (PMI) is pushing hard to promote IQOS heat-not-burn cigarettes in Ontario, Canada. Canada regulates IQOS as a tobacco product so that the robust tobacco marketing ban creates challenges to its promo
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Heat-Not-Burn Cigarettes: Lower Concentration Does Not Mean Safe

January 21, 2018
by newadmin
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Letter The results provided by Stephens [1] may suggest to readers that since the concentrations of carcinogens are lower in vapourised nicotine products (VNPs), the risks of cancer are smaller compared to conventional cigarettes. The article uses th
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